Job Title: Director of Communications and Outreach

Supervisor: Executive Director

Employment Status: Full-time Exempt

Pay Rate: $85,000 - $95,000

About Impact on Education

Impact on Education is a nonprofit foundation supporting nearly 28,000 students and 4,000 educators across 56 public schools in Boulder Valley School District (BVSD). Our mission is to support Boulder Valley public school students with community funding and resources in order to meet critical needs and eliminate opportunity gaps.

BVSD has one of the widest and most persistent opportunity gaps in the state, so we prioritize programs and investments that serve low-income and historically marginalized students. Our work engages students and empowers educators to ensure students have access to the resources they need, when they need them.

We are a small team of passionate, driven, and dedicated professionals who are committed to making a difference in the lives of students. You’ll be part of a fun and flexible environment, with a team that loves to collaborate. We believe a positive work environment is essential to success and strive to create a space where everyone feels valued and appreciated. If you’re looking for a challenging and rewarding opportunity that will strengthen the ability of BVSD to deliver excellent and equitable public education to students, we encourage you to apply to join our team. 

About the Role

The Director of Marketing and Communications is a key leadership position where you’ll drive impactful storytelling and strategic outreach to amplify our mission and engage our community.

We are seeking a strategic and collaborative professional who can leverage the exceptional groundwork that has been laid to help us break through to the next phase of our organization’s evolution. Our team is small and this position is responsible for both strategic planning and execution, but we leverage external resources to help with any capacity gaps.

Impact on Education’s offices are located in Louisville, Colorado. Our staff works together in the office on Mondays and Wednesdays, with flexibility to work remotely on other days. There are times when we may work on evenings or weekends to support IOE programs and outreach events.

Key Responsibilities

Strategic Planning

Create, implement, and measure the success of a comprehensive marketing, communications and public relations strategy that broadens awareness of our mission and priorities, and increases the visibility of our programs across key audiences.

Brand Management

Oversee the organization’s brand positioning and visual identity, ensuring consistent and up-to-date messaging across all platforms and materials

Digital Marketing

Direct and execute digital marketing strategies, including website management, SEO, social media engagement, email marketing, and campaigns

Content Creation

Manage an editorial calendar and serve as the organization’s lead writer, ensuring all external communications align with the IOE’s messaging, tone and style

Leverage and create video content for events, marketing, and social media

Design, distribute and maintain compelling print and digital collateral, including newsletters, presentations, impact reports, brochures, press releases, and fact sheets

In collaboration with the Director of Development, support and supervise the planning and execution of fundraising campaigns, including monthly giving, direct appeals, and peer to peer fundraising campaigns

Special Events and Outreach

Leverage events for branding and outreach

Plan, manage, and oversee the logistics and communications for special events, including our annual gala and the Impact Awards, leveraging our event planner and Special Events Committee

With IOE staff and board members, represent the organization at community events

Media and Public Relations

Build and maintain relationships with media outlets and execute a public relations strategy to expand awareness including creating and disseminating press releases, crafting op-eds for local news outlets, providing interview prep, and responding to media inquiries

Leadership

Lead our Marketing & Communications Committee, manage external contractors, and provide leadership and clear direction to IOE staff members supporting marketing and communications

Reporting and Analytics

Track and analyze effectiveness of marketing campaigns and communications efforts, including website and social media metrics, fundraising appeals, and overall ROI

Budget Management

Develop and manage budgets for both communications and outreach events

Qualifications

Education - Degree in Marketing, Communications, Public Relations, etc. or equivalent work experience

Experience - a minimum of 5 years of experience in marketing and communications, preferably in the nonprofit sector

Skills - strategic thinking, strong leadership, excellent written and verbal communication, proficiency in digital marketing and design tools

Software used: Adobe Creative Suite, Asana, Canva, Wordpress, FundraiseUp, Loomly, Google Suite, Microsoft Office

Desired Competencies

Strategic vision - ability to develop long-term strategies and align them with organizational goals

Creativity - innovative approach to content creation and problem-solving

Interpersonal skills - strong ability to work collaboratively with internal teams and external partners

Continuous learning - a desire to stay engaged in the constant evolution of tools and best practices

Physical Requirements

Prolonged periods sitting or standing at a desk and working on a computer

Must be able to lift up to 25 pounds at times

Benefits

SIMPLE IRA with 3% match

Health insurance with 90% of employee premium paid by employer

Dental, vision, life, and supplemental benefits available

Starting at 16 days of paid time off, 11 paid holidays

Reduced summer schedule

Paid volunteer time off

Application Instructions

Qualified applicants are encouraged to upload their resume and a cover letter summarizing interest in the position and relevant skills and experience.

We believe in potential and passion. If you’re enthusiastic about this opportunity, even if you don’t check every box, we encourage you to apply and share what makes you a great candidate!

Click here to apply.

Applications are due Sunday, October 13, 2024.

As part of the screening and application process, we will request a writing or work sample. The position will remain open until filled. No phone calls, please.