About

For 15+ years, I’ve led global consumer brands through launches, reinventions, and high-stakes growth moments. From household-name footwear to premium pet nutrition, I’ve built the strategy behind the work, defining positioning, shaping creative platforms, and making sure the brand shows up consistently from retail to social to PR.

My background spans both brand leadership and acting, which are rooted in the same foundation: character, motivation, tone, and emotional truth.  

I created True Story Strategy to help brands define their story to make sure it endures through every expression of the brand.  Because a brand is only as strong as the character underneath it. 

I partner with small and mid-sized consumer brands entering rapid growth. The growth phase gets messy. Teams start improvising. Messaging drifts. Creative disconnects from strategy. I help brands that want to stay clear, consistent, and confident as they scale. 

If you’re ready to define the character behind your brand, True Story Strategy is ready to join the cast.