Position: Group Sales Manager – West Coast Market

Salary: $75,000 to $84,000

Benefits: Health, Dental, Vision, 401k, Vacation, Sick time & Mental Health Days

Visit Boulder, the Convention and Visitors Bureau is the official destination marketing organization for the City of Boulder. As a sales and marketing organization, the main objective of Visit Boulder is to strengthen the local economy by inspiring visitors to connect with Boulder's vibrant landscape and unique culture.

The Group Sales Manager, reporting directly to the Vice President of Sales, is responsible for promoting and selling Boulder, CO as a premier destination for meetings and conferences, with the goal of generating room nights for area hotels. This role focuses on developing and maintaining relationships with meeting planners, associations, corporations, and other organizations to generate group business for Boulder’s hotels, venues, and attractions.

Key Responsibilities:

Sales & Business Development

• Actively prospect, solicit, and secure group business for Boulder through outbound sales efforts, networking, and lead generation.
• Develop and execute sales strategies to attract new group business, including corporate meetings, association conferences, and social events.
• Conduct sales calls, attend industry trade shows, and host site visits to showcase Boulder’s offerings.
• Build and maintain relationships with meeting planners, event organizers, and travel industry partners.
• Respond to RFPs (Requests for Proposals) and coordinate with local hotels and venues to develop competitive proposals.
• Serve as a liaison between clients, Boulder hotels and other Boulder area venues; distribute leads within assigned territory to hotel, unique venue, and restaurant partners; all RFPs to be distributed to partners within one business day; follow up with timely communication to clients and partners.
• Plan and execute client and partner events; manage participation of assigned tradeshows.
• Use department related databases to maintain shared records of past, current, and prospective clientele; develop and maintain accurate key contact listing for new or existing clients through research, client events, tradeshows, and other industry resources.
• Actively maintain professional national association memberships and involvement specific to designated market segments; other duties and projects as assigned.
• Stay informed about industry trends, competitor activity, and emerging market opportunities.

Relationship Management

• Collaborate with hotel partners, event venues, and local businesses to create compelling group packages.
• Serve as the primary liaison between meeting planners and Boulder’s hospitality community.
• Work closely with the marketing team to develop targeted sales materials and campaigns.

Desirable Attributes: 

• 6+ years of hotel, tourism, and/or hospitality industry experience (preferred)
• Ability to work collaboratively
• Strong attention to detail
• Self-motivated and team player

• Strong networking, negotiation, and relationship-building skills

• Ability to take initiative and work independently, proven accountability
• Excellent interpersonal communication skills

• Excellent verbal and written communication skills
• Proficiency in CRM software (Simpleview preferred)
• Proven problem analysis and resolution skills; exceptional analytical skills

• Strong event planning, organizational, and project management skills

• Ability to travel for trade shows, sales missions, and client meetings as needed

Why Join Visit Boulder?

• Work in a dynamic and innovative environment that showcases Boulder’s unique culture and attractions
• Opportunity to play a key role in driving tourism and economic impact for the community
• Competitive salary, benefits, and professional development opportunities
• Hybrid work environment
• Health, Dental, Vision, 401k, Vacation, Sick time & Mental Health Days

Please provide a cover letter and resume to fig.wirkler@bouldercvb.com or apply on LinkedIn https://www.linkedin.com/jobs/view/4166537719/