Your marketing is generating leads, but do you know which channels are actually working?

You have a website, post on social media, send a monthly newsletter, and spend money on paid advertising, all to drive users to complete form fills to learn more. What happens after those conversions? How are you measuring success? Is it just a feeling of “we think sales are up?”

Organizations often try numerous digital marketing tactics without a cohesive strategy, overextending themselves across channels while receiving little value in return. Moreover, they often overlook the underlying tech infrastructure that supports their marketing operations—until leads enter a disjointed system and it becomes a problem.

In MarTech’s 2025 State of Your Stack Survey, 2/3 of marketing leaders cite data integration as their top marketing technology issue. As I’ve worked with businesses, I consistently come across the same roadblocks:

These technical issues often fall through the cracks because marketing teams tend to focus on strategy and campaigns, rather than infrastructure. That’s the role of a fractional Chief Marketing Technology Officer (i.e., Chief Marketing Technologist)—someone who understands digital marketing and tech stacks, bridging the gap to gain visibility into data and make informed decisions.

I love working with organizations of all sizes because there is always an opportunity for growth and improvement. Startups and small businesses can establish a proper marketing infrastructure from the outset and gain an advocate who sticks with them as they grow. Mid-size and larger corporations can clean up and optimize their systems, and learn a few new things along the way. 

If these challenges sound familiar, let's talk!