About

The FS Agency brings efficient systems and grassroots marketing strategies to trade pros—so you work smarter, win more customers, and scale with confidence

The FS Agency is a Boulder-based marketing and business operations firm specializing in helping small to mid-sized companies achieve sustainable, scalable growth. Founded by Amber Hoffman, a former corporate tax attorney turned entrepreneur and franchise owner, The FS Agency brings a unique combination of legal expertise, operational excellence, and digital marketing mastery to serve businesses across diverse industries throughout Colorado and beyond.

What sets The FS Agency apart is its leadership team's hands-on experience building and scaling businesses. As former franchise owners and entrepreneurs themselves, founders Amber and Eric Hoffman understand the specific challenges facing growing companies—from managing day-to-day operations to generating consistent, high-quality leads. This insider perspective enables them to deliver strategies that are not only theoretically sound but proven effective in real-world business environments.

The agency offers comprehensive support across three core pillars: digital marketing, operational efficiency, and business development. Their digital marketing services encompass search engine optimization (SEO), content strategy, video marketing, Google Business Profile management, and AI-powered lead generation. Recognizing that today's consumers increasingly turn to AI search tools and digital platforms when seeking products and services, The FS Agency helps clients optimize their online presence for both traditional and emerging search behaviors.

Operational excellence is equally central to The FS Agency's mission. The team specializes in streamlining workflows, implementing efficient systems, and removing bottlenecks that prevent businesses from scaling. From content operations to project management, they help companies build the infrastructure necessary to handle growth without sacrificing quality or customer experience.

The FS Agency's leadership team brings diverse, complementary expertise to every client engagement. Amber Hoffman's background includes over a decade as a corporate tax attorney, agency ownership, and serving as COO of a media company before entering franchise ownership. Eric Hoffman contributes more than ten years of advertising and marketing experience, along with expertise in e-commerce, affiliate marketing, and SEO. Supporting them are specialists in operations, content strategy, and data-driven marketing who ensure clients receive comprehensive, coordinated support.

Client testimonials consistently highlight The FS Agency's ability to deliver transformative results. Businesses across industries report significant increases in organic traffic, streamlined operations that enable confident scaling, and authentic brand voices that resonate with their target customers. Perhaps most notably, clients praise the team's responsiveness, strategic thinking, and genuine investment in their success.

Whether a business is just starting out or preparing for acquisition, The FS Agency provides the expertise, systems, and support needed to accelerate growth. The firm's philosophy is simple but powerful: "Your success is our success. We won't stop until you reach your goals."

For Boulder-area small to mid-sized businesses seeking a strategic partner committed to driving measurable results, The FS Agency offers proven expertise backed by real-world entrepreneurial experience. Their comprehensive approach addresses both the marketing and operational dimensions of business growth, making them an invaluable resource for companies across industries ready to move from surviving to thriving. From professional services to retail, consulting to trades, The FS Agency tailors its solutions to each client's unique industry challenges and growth objectives.